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Published Sep 01, 21
15 min read

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What is a content for business?

Content marketing strategy for small business. In case you are not totally clear with what it involves, content marketing is a way to share information and engage with customers, usually in the form of written articles, podcasts, videos, or social media posts.

What are examples of content marketing?

Content marketing includes things like educational articles, e-books, videos, entertainment, and webinars that answer specific questions people have and provide them with something they can't get elsewhere. It's the best way to turn your product, no matter how common, into something that is not like everyone else's.

What is viral marketing example?

Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The internet and the advent of social media have greatly increased the number of viral messages in the form of memes, shares, likes, and forwards.

What is good content marketing?

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

Why content marketing is important for business?

Content marketing is important because it answers your audience's questions. With content marketing, you can build trust with your audience, improve conversions, connect with customers, and generate leads. Content consistency establishes your credibility, builds trust, and strengthens your reputation.

What is mobile marketing example?

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. In recent years, customers have started to shift their attention (and dollars) to mobile.

What is example of content?

Content is defined as what is inside or included in something. An example of content is beans inside of a jar. An example of content is the words inside a book. Pleased.

Is viral marketing successful?

Viral marketing is an amazing method of generating traffic and leads but also creates a great demand for a yet to be released product. Viral Marketing is so successful because it creates the curiosity and desire needed to generate the demand for a product or service.

Is viral marketing bad?

Disadvantages of Viral Marketing Or at its very worst, build negative buzz regarding your brand and products. This is when “too much of a good thing” may just hurt your work in building your organization's credibility.

What is the purpose of content marketing?

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

What is the role of content marketing?

The Content Marketing Institute defines as “a marketing technique of creating and distributing valuable, relevant ad consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” In other words, it is about being helpful to customers making buying ...

How does content marketing help small businesses?

Content marketing can help a small business gain familiarity That means it's critical to make sure that the content always represents your small business in the brand voice you're trying to establish. Doing so can help to guarantee high performance and excellent brand-building results over the long term.



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Not sure if Linked, In is for your business? Check out how (and why) you should create a Linked, In business page. We’ve already covered Optin, Monster’s blog, but we’re far from a one-trick pony. In fact, we pride ourselves on having a comprehensive (and wildly effective) content marketing strategy.

One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. It’s yet another example showing that so-called “boring sectors” can still wow their audience. Their customer education guides have attracted thousands of links and shares, as well as raising their profile.

Other Content Marketing Examples Finally, here are some content marketing that are a little bit different. Coke used personalization to get everybody talking about their brand. They kicked off their Share a Coke campaign in Australia by putting the 150 most common names on bottles. Then they encouraged people to share a Coke with people with those names.

Unsurprisingly the campaign soon rolled out to other locations. You can now customize your own bottle, as we did here. Data analytics is another area that could be seen as dry, but when Grant Thornton ran their Access Granted campaign, it was anything but. The company took people behind the scenes at the Tony Awards, showing exclusive content on You, Tube and Twitter.

7 million Twitter impressions, increased Facebook reach, and beating their goals for You, Tube goals by 115%. This content marketing example from Charmin is perfect for its customers. The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app.

But it doesn’t stop there. Its videos go behind the scenes of the making of its products, while on social media, Lush encourages users to share and hashtag photos of its products in use – or at least about to be used. Instagram is one of its key platforms, with the main Lush account attracting 4 million followers.

And whether you love him or hate him, you have to admit that he has a team of content marketing geniuses. That’s because Joe Rogan doesn’t just do an audible version of the podcast, he streams each recording, too. That means he’s able to promote 2 pieces of content with a single shot.

And his channel actually has MORE subscribers than his podcast, With this audience, he’s able to promote upcoming comedy shows, new guests, affiliate products, and more. If anyone knows a thing or two about content marketing, it’s Joanna Weibe, found of Copyhackers. And while she provides us with TONS of content marketing examples, there’s another aspect to the website that’s really cool: Joanna made a video slide-in that guides users to the right section of the website depending on if they’re new or returning visitors: By personalizing the user experience (UX), Copyhackers can get the right content into the right hands.

With these content marketing examples, you’re all set to wow your visitors with fresh, new ideas. Next, use these copywriting templates to get started, or see how you can improve your content marketing ROI. But there’s one final thing to remember. There’s no point building an audience if they don’t convert.

How Optin, Monster Can Help Your Content Convert Optin, Monster is a crucial part of any successful content marketing strategy: That’s because Optin, Monster is the world’s BEST lead generation software on the market. With this tool, you can deliver any kind of content to the right users to increase conversions across your site.

And the best part is that you don’t need to be a professional coder to make it happen! Here’s how it works: Everything starts with selecting one of Optin, Monster’s 50+ pre-built templates: These are fully responsive and look great across all devices. They were designed to save you time, energy, and headaches in the campaign creation process.

If you did, then you’ll definitely want to check out the following resources: These articles will have even more information on how you can use content marketing to grow your audience, boost conversions, and drive more sales. Published by Sharon Hurley Hall Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing.

When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy. Why it’s important Content marketing is a go-to tactic that’s proven to work. Also, it provides a competitive advantage.



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It was entertainment at its best. And needless to say, it was a total home run for Red Bull. “Hey, when you surf that next huge wave, want to film it? Here’s a camera that’s perfect to do so!” Go, Pro is wherever sports are, which is pretty much everywhere.

Their marketing strategy is to hand people cameras and let them do what they do. Their product does the rest for them. It basically markets itself. All they have to do is edit the video and throw some cool music on top of it, and . I don’t know how many times I watched that video.

It’s not only about providing valuable, high-quality content, but also . Remember how I ? Well, they still work if you use them properly. British Airways came up with a really cool way of doing so. They that showed a kid who would . Not only that, but the billboard would then also show the flight information and number.

A Ford dealership offered a “. The customer would see the poster, text FORD at a certain number, and choose the model that they wanted to learn more about. It’s a simple matter of providing information to . Don’t we all value our time? What a nice change of pace it is to have a company not shove their products in our faces but instead give us the time to think about it for as long as we want! Although Ford would follow up three times, in case you didn’t respond, it’s still a great way of giving me control over the experience.

4% conversion rate. Content Marketing Finally, I want to show you two examples of what I call hybrid content marketing. I already showed you that online translates to offline and vice versa. Some companies already use this principle and build their content marketing strategy around that. You can use online as a gateway to offline and the other way around.

Gary is a true content marketing master. This guy is always out to provide value. Plus, he hustles about 27 hours per day. When he was on his way to an interview with Chase Jarvis in 2013, he had a few minutes to spare while going from the airport to the studio.

Out of thin air, it seems, he created a mini offline event and used his massive 2. 3 million Twitter following to drive awareness to it. Within seconds, he had several people respond. He called each of them for about a minute or two and then moved on to the next one.

The show that Gary did was called Chase Jarvis Live,and it went on for 90 minutes. During the live show, they not only took questions from the in-studio audience, but they also asked viewers to submit questions via Twitter using a specific hashtag. Instead of a boring offline event for an exclusive minority, they suddenly had a .

The hybrid form of content strategy is becoming more and more popular with apps and social media platforms like , , and others. They make it easier than ever to take online offline and the other way around. Content Marketing FAQs What is Content Marketing? Content marketing is creating content to drive more traffic and conversions from targeted audiences by answering their questions and addressing their pain points.

What Are the Stages of The Content Marketing Purchasing Funnel? Awareness, consideration, conversion, and loyalty. That was lots of examples. And these are only the tip of the iceberg. I hope they give you a good idea of what it takes to be a good content marketer. What’s more, I really hope that you see that it doesn’t take a huge marketing budget.

This guide will cover topics such as what content marketing is, what it’s not, the many faces of content marketing, how to get started with content marketing today, and how it differs from other forms of marketing.

There are many types of content that are used in content marketing. Each requires different editorial strategies, content structures, governance, and marketing plans to be used in your content marketing initiatives. When deciding what content to create, consider all the different channels you might use. Today, people are constantly on their phones and other mobile devices.

If it fits your brand and is acceptable to your audience, you can (and should) give it a try.

How has content marketing changed throughout the years. Also, discover the century-old fundamentals that remain relevant today. Tips for creating content with a purpose. Understand how to set a goal for every piece of content you create. What types of content you can create. Creating content in a variety of formats can help you reach a wider audience.



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Business Case Providing value to your audience is an integral part of a successful content strategy. But in addition to attracting new readers and followers, Content Marketing should drive your business forward. Identify business goals that your company needs to achieve and figure out how Content Marketing will bring your business closer to those goals.

6 billion websites and more than 70 million blog posts published each month, there is an unfathomable amount of information for your audience to click on. Creating content with no understanding of what works for your audience and your brand is a waste of time and resources. Collect all your existing content and analyze data sets to understand the actual state of your content.

In contrast to KPIs, which can be reset only for each new quarter, objectives in OKRs can be updated at any time if initial conditions change. With OKRs, you will not waste your time working on goals that are no longer relevant to you. Step 3: Determine Your Audience Finding your audience and drawing them in with your content pieces is the key to success in Content Marketing.

Red Bull is an excellent example of a brand that creates content for audiences, not buyers. Red Bull’s owned media doesn't focus on its product; it covers topics the audience is interested in, like extreme sports and once in a lifetime experiences. You can easily identify the target audience — young and adventurous people, passionate about sport and an active lifestyle.

As the prospect, try to complete the following sentence: ‘When I___’ is the problem of your potential customer. ‘That's why I want ___’ is the solution you can offer to him/her. ‘So I can ___’ is the prospect's need (a state or a result he/she wants to achieve). For example: work, I spend too much time completing all my tasks, want to find a tool to improve my time management, spend more time with my family.

The Topic Research tool gives you ideas for subjects you should cover, as well as related questions, possible subtopics, and headers; these are insights all marketers can use. Once you have determined the right topics to include and the appropriate format for the content pieces, you can place them on a content calendar to make it easier to track upcoming and missed deadlines.

– These pieces are often centered around questions your leads may have at the top of the funnel as they become more aware of their problem or need; this can also be content that tells your brand story, educates, informs or entertains your audience. – As they progress through the consideration stage, prospects will want to know more.

– These pieces are designed to help potential leads determine why you are the best choice to help them. Case studies, client reviews, and specific analysis of the work you have done in the past can be helpful at this stage, as users compare you directly with other providers. – Bring to the forefront the various ways to get the most out of your product or service, as well as ways to solve common issues, and new features.

Try the SEMrush Brand Monitoring Tool to find user-generated content by analyzing mentions of your brand, products or services. You can also plug in a competitor’s information to get an idea of how well they are doing compared to you. Step 6: Plan Content Distribution We have already mentioned that one of the core elements of Content Marketing is owned media development.

has a younger presence, making it a key channel for brands that market to millennials and tweens, but it is less important for those who want to reach the older demographics — Generation X or Baby-boomers. Using the research you have already compiled, you can determine where your audience is most likely to see and consume your content.

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it's up-to-date, innovative, and engaging for your prospects and customers, no matter when or how they intend to buy.

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy.



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In a world where content marketing is part of 90% of marketer’s plans and people spend an average of 10. 7 hours a day with content, this would seem like a no-brainer question to answer. 7 Reasons to use content marketing Here are 7 reasons that answer the question: why use content marketing.

This means product content, answers to customer questions, how-to’s, styling (especially for clothes, makeup and home décor), and ratings and reviews. If you don’t supply this content, someone else will. Many marketers underestimate the value of this type of information in supporting your sales efforts. While you’ve made the first sale, if your customer can’t use your product, they’ll either return it or not buy from you again.

I’ve no idea when I started using content marketing because I started before I even knew what it was. I’m 24-years-old borderline digital native. Therefore, I’ve been using the Internet to share content for as long as I can remember. I got into the marketing field by promoting my writing and music online, often by providing unique content to other, relevant websites.

My first content marketing project was supporting the San Francisco wholesale furniture biannual tradeshow. In addition to nuts and bolts information about the show, I created fun guides highlighting where to eat and what to see and do near the conference. Erika Heald – Content Marketing Consultant, EH Communications 6.

I try to create unique information streams on each social network so that people who follow me on multiple platforms aren’t seeing the same content during the day. Kim Yuhl, As this diverse group of marketers shows, content marketing is important to support your overall business and marketing goals without the usual promotion, not only to build your brand and establish expertise but also, to help nurture sales.

It’s integrated with other forms of marketing. Lastly, it’s interesting to note that most of the respondents had done some form of content marketing or journalism before the term was popular. Big hat tip to Joe Pulizzi, CEO of Content Marketing Institute and author of , for promoting the term.

Many marketers see this as a ‘top of funnel’ activity, but alongside that, it can also help you boost sales, increase lead opt-ins, increase brand awareness and create better brand perception online. Now more than ever, customers are looking for the ‘story behind the brand’, the ‘why’, if you will.

However, when done well - the benefits of content marketing are immense. You’ll be able to reach your target audience, increase revenue and build relationships with your customers. But that’s not all:How you are perceived online often goes hand in hand with the type of content that you put out.

You want to increase your follower count and expand your reach. Who doesn’t? But does your content perform the way you would anticipate it to? If the answer is no, don’t worry, this may be your signal to re-think your content marketing strategy and replace your current content with another type or variation that better resonates with your audience.

Customers that consume your content - no matter the platform - have a higher likelihood of purchasing from you than those that don’t. Why? It has to do with your trust factor. If you are serving your audience content that they can trust, they are not only more likely to purchase from you outright - but also to give you their email and other information in the early lead stage.

Search engines LOVE content. Especially if you are consistently producing high quality content. With a content marketing strategy that consistently builds on itself, you should be able to better rank in search results - giving your website a better chance at attracting organic traffic. Not too long ago, many people put a high volume on the amount of content that they were able to put out, rather than the quality.

Quality content not only enhances your SEO, but it also gives you a better chance to be recognized as a credible source of information within your niche market. This carries multiple benefits within itself, the utmost important one being that customers are more likely to buy from a brand that they trust rather than one they don’t.

Sometimes marketers are looking to make a statement, other times they’re looking to generate more leads for their sales funnel. But how do you know which one is best? The key to choosing a content marketing type, is to make sure that it can satisfy the goals you’ve set for the piece.




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